News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Campaigns are usually multifaceted, combining events and various media to get the message out. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. The message should be: How will you get the message to your audience? Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. A campaign on hurricane awareness wont get much play in December. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. Many edits, however, can be made in real-time and appear almost instantly online. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. 1. When preparing written products, it is important that your message is understood. Chris Mrela wrote a dynamite report on this a couple of years ago. What do you want people to know or do after hearing your message? or a non-emergency event. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. There are also professional social networking sites with sections for jobs. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. A media pool: Note: Media pools can cause disagreements among the media. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. Having such knowledge enables them to make informed choices that affect their health and well-being. Are there warnings or other critical messages to be communicated to the public? *F ;/7Bw1p i~$^y' _r] 17. Describe how to have a successful relationship with the news media. The word zombie comes from Haitian and New Orleans voodoo origins. Wear your uniform or neat, conservative attire if not in uniform. Create clear and easily understood messages. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. Allows access to one media representative from television, radio, print, and Internet to a restricted area. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. I would urge you to be careful whenever you travel, Smith said. (Incorrect), John enjoys boating, swimming, and fishing. Practice talking in 5-second to 8-second sound bites. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. What will you change in future campaigns? The most popular social networking sites have groups, which offer chat boards for members. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. For more information on the Public Information Officer training program, contact [email protected]. Admissions Fax: (301) 447-1658, Independent Study Program This course can provide a basic understanding of the PIO function for those new to the position. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). %PDF-1.6 % Joanne H. Moreau: The media is embedded in our Emergency Operations Center. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Blogs are a good tool to use to communicate with your audience. . Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. Verdi White: And I believe that that has helped in our relationship with the media. Determining hazard impact is a crucial component in emergency planning. Were people prepared for previous incidents? What actions and resources are being used to achieve the objectives? Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Avoid acronyms. A Federal structure designed for large-scale, multijurisdictional incidents B. Private wiki servers require user authentication to edit pages, and sometimes even to read them. D. The ninety-five (95%) segment of the 95/5 concept, 5. Use jargon to communicate with your target audience B. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. For some incidents, implementing a media area may be an important way to manage the situation. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. What are priorities within your organization? Please review the IS FAQ's for more information. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us Work within the emergency management system. Describe the role of the PIO in an emergency. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. (What will motivate them?). At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). Determine information to be communicated to the public. D. Identify opportunities for public awareness campaigns. The best approach is to meet with school officials early to determine when your program best fits their schedule. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. Technology has a great impact on your ability to manage the message. A good overview of ICS is provided in the independent study . This awareness-level training is suitable for new PIOs. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. jenkins funeral home obituary, what happened to eminem's friends from 8 mile,